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Privacy Policy 

Effective Date: May 26, 2026

BetterPath Marketing operates the website betterpathmarketing.com. We are committed to protecting the privacy of both our agency's clients and the local leads we generate through our marketing services.

This Privacy Policy explains how we collect, use, disclose, and safeguard information when you visit our website or interact with our Meta (Facebook and Instagram) advertising campaigns.

1. Information We Collect

We only collect information that is voluntarily provided to us. This includes:

  • For Agency Clients: Name, business name, email address, phone number, and city of operation when booking a call or requesting a free trial.

  • For Local Leads (Landscaping, Snow Removal, Junk Removal): Name, phone number, email address, postal code/city, and project details submitted through our lead generation forms.

2. How We Use Your Information

We use the collected information strictly for business operations:

  • To connect with business owners regarding our marketing services, city exclusivity, and the free 1-week trial.

  • To deliver generated leads directly to our exclusive partner in that specific city.

  • To optimize our Meta ad campaigns for better performance and targeting accuracy.

3. The "One City, One Partner" Lead Protection

We respect data privacy and client competition.

  • We never sell, rent, or share lead data with third-party data brokers.

  • Leads generated for a specific industry in a specific city are sent exclusively to our single partner in that market. They are never resold or shared with their competitors.

4. Meta (Facebook) Pixel and Cookies

Our website uses the Meta Pixel and standard cookies to track visitor behavior. This allows us to measure the effectiveness of our advertising, understand user behavior on our site, and build custom audiences for retargeting campaigns. You can opt out of behavioral advertising through your Facebook account settings or your browser features.

5. Data Security

We implement industry-standard security measures to maintain the safety of your personal information. Lead and client data is stored securely and is only accessible by authorized team members responsible for managing accounts and transferring leads.

6. Your Rights & Opt-Out

You have the right to request access to the information we have on file for you, request corrections, or ask for your data to be permanently deleted from our systems.

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